Clay Mask: what you have to know

Clay has been used since ancient times for its properties, especially in dermocosmetic treatments. Some studies have shown that treating the skin with specific types of clay helps to purify it, absorb excess sebum, refresh the skin surface.

Different clay, different benefit

The clay has a mineral origin and it is known for its properties that purify the skin from impurities, accumulations of sebum, all factors that can trigger the appearance of imperfections, or the reaction of sensitive skin.

But not all clays are the same. In the world of dermocosmetic, in fact, its different varieties have specific benefits, which are used for the formulation of masks suitable for different types of skin or designed to combat certain skin conditions.

The white clay, or kaolin, rich in calcium, silicon, magnesium and zinc, is known for its antibacterial properties and the ability to soothe skin redness without dehydrating the skin. It has a fine grain and is considered the most delicate of all types of clay, which is why it is recommended for dry and sensitive skin.

Green clay has a high absorbency, a characteristic that makes it ideal for eliminating excess sebum from oily and imperfect skin. Rich in copper, which also gives it its characteristic color, it contains numerous minerals including zinc, phosphorus and silicon, important for purifying the skin in depth.

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And for those with dry or cracked skin? The ideal is to choose a red clay mask, which is able to purify the face, promoting cell renewal. Its color is due to the high content of iron oxide, but it is also rich in many other minerals including calcium and sodium which give it its purifying, soothing and regenerating properties. Furthermore, the red clay stimulates microcirculation: the skin will be more nourished and oxygenated, tonic and smooth.

The black mask detox, one of the latest trends in the world of face masks, is formulated from vegetable charcoal – a coal, which is not clay – that has the ability to rid the skin of impurities and polluting particles. A deep detox action, perfect for cleaning pores and brightening the skin, also suitable for dry or more sensitive skin.

Clay Mistakes

Although clay face masks are highly appreciated, there are still numerous false myths concerning the clay. Here you are the 4 most common mistakes related to the clay use, to help you avoid them and get the maximum benefit from your face mask.

Mistake #1: Choose the type of clay mask not suitable for your skin

As we have seen, “clay” is a generic term that is used to indicate different varieties of natural mineral compositions, each of which has specific properties and is suitable for different skin types and skin conditions. This is why it is so important to know the various types of clay and their properties, and choose the most suitable for your skin, just like you do for the other treatments in your beauty routine.

Mistake #2: Leave the mask on for more than 10 minutes on the skin

Clay face masks absorb excess sebum and capture impurities. This means that the clay can dry out the skin if left on for too long. It is not necessary to wait for the mask to dry completely: the ideal is to leave it on for no longer than 10 minutes. If after removing the mask your skin is dry or drawn, moisturize it.

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Mistake #3: Redness on the skin indicates that the mask is not good quality

The fact that you have redness doesn’t forcely indicate that the mask is not good quality. Try to understand if the clay is suitable for your skin and, if it’s not, change the clay or keep it for a shorter time.
A slight redness it’s ok, just use a toning lotion or a calendula to smooth and calm the skin. Remove immediately the mask if you feel your skin burning!

Mistake #4: Apply the mask to the clay without distinction over the entire face

Every area of ​​the face has its specific needs. For example, you may have greasy skin in the T area and dry on the cheeks. The same type of mask is not necessarily suitable for treating different skin conditions. Opt for an application on specific areas or multi-masking: that is, apply the mask only in areas with specific problems (for example, where there are pimples and imperfections) or use different masks for different areas of the face.

The perfect routine for the clay mask

Did you know that to maximize the effect of your clay mask it is also essential to prepare the skin first and rebalance it after application? Here’s how to do it!

Prepare your skin by cleaning your face with your usual cleanser, taking care to remove all traces of makeup.
Dry the skin by dabbing it with a clean towel.
Apply the mask with a soft brush or spread it with the fingertips on the face, avoiding the eye area and the lips.
Leave it on for the indicated time and no more, then rinse it thoroughly with plenty of cool or slightly warm water.
Dab your face and moisturize it with the specific treatment for your type of skin that you usually use.
Finally, rebalance, regenerate and strengthen the skin with a refreshing splash of Tonico

To resume: the clay masks are ideal to free the pores from impurities but it is important to choose them and use them correctly!

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